As told by the video below there is another update to the rumored "dragonball hoshi" anime, telling by this the freeza looking character could be multiple amounts of aliases: Cooler's son, younger version of Cooler, Freeza's son or a younger Freeza. I think could also be a possiblity of that Freeza looking character of being the last known member of Freeza, Cooler and King Cold's race. Notice as the freeza-looking character takes on appearences of the artic team Freeza, Cooler and King Cold.Sorry for not posting freeza-looking guy's picture, couldn't find it anywhere.